Best CPM Ad Network for Publishers
What Is CPM?
CPM is an acronym for cost per mille, meaning the cost per thousand impressions. It refers to how much it costs to have an ad published and seen a thousand times on a website and is used to monitor ad performance. The CPM model allows brands to make money each time an ad is displayed. Due to its focus on impressions and not clicks, it is the most common method for pricing mobile ads and the most popular among mobile publishers.
How Does CPM Work?
The CPM revenue model is the most common pricing method for digital ads. The approach is based on impressions, a statistic that measures the amount of engagements with a specific ad. Advertisers pay a fixed charge to website owners for every thousand views of an ad. With CPM, if an ad is placed on the same page of a website twice, the advertiser will have to pay for two impressions, even though there is only one page view.
How to Calculate CPM
CPM is calculated as cost/total impressions x 1000:
Why Use CPM?
CPM is much simpler, as no specific actions such as installs or clicks are expected from users. For example, the cost-per-completed view is a metric that requires ads to be watched entirely in order to get the count. Cost per engagement is somewhat similar, as it only counts actions triggered by users.
Best CPM Ad Networks List
1. Google AdSense
2. Propeller Ads
3. Exponential (Formerly Tribal Fusion)
4. BuySellAds
5. UberCPM
6. Conversant Media
7. Adcash
8. Media.net
9. Adsterra
10. AdMaven
11. HillTopAds
12. AdPushup
13. RevenueHits
14. ExoClick
1. Google AdSense
Google Adsense is the largest and best advertising network in the world. It is hugely popular for its high CPM rates. However, Adsense account approval is quite tough. You have to strictly follow Adsense policy and Webmaster Quality Guidelines for getting approval as a publisher. It serves various ad formats including display ads, mobile ads, search result ads, and mobile ads.
With Google AdSense, publishers are free to use both CPM advertising and CPC (cost-per-click campaigns). Google Adsense minimum payout threshold is quite high with the figure touching the mark of $100. There is no publisher traffic requirement as such.
2. Propeller Ads
Propeller Ads have become a very popular ad network. The Propeller Ads offers various adverting options of publisher and advertiser like Pop-Under ads, Banner ads, Mobile Adverting, etc. They offer some of the best CPM rates in the industry. Its CPM rates can range from depending upon the visitor’s origin. You can benefit much from Propeller Ads if you get high traffic from the US. Propeller Ads are quite popular with download sites, music, as well as video streaming websites.
It is a great CPM Ad network offering varied ad formats such as PopUnder ads, Popup Ads, as well as mobile ads such as interstitial and dialog boxes. It is easy to join and implement. Plus, there is instant approval. They use a Net30 payment policy. The minimum payment threshold is $100. Payment methods include PayPal, Wire Transfer, and Payoneer.
3. Exponential (Formerly Tribal Fusion)
Exponential is known for its high quality of the CPM Ads. They are easily one of the best networks for online advertising. Exponential has a huge number of premium advertisers. They also offer high CPM rates. It offers a wide range of advertising formats. Formerly known as Tribal Fusion, Exponential is one of the most popular CPM ad networks. They are popular for high CPM rates. If you get more than 500,000 unique users per month, then you can apply on Exponential for publisher program.
It offers high impact ads like Rising Star ad formats as well as pre-roll ads. They offer as much as 55% revenue to publishers. The only downside is the high requirement of unique visitors per month. It also needs highly targeted, relevant, and regularly updated content. It processes payment using the Net45 payment program. The minimum threshold is just $50. The payment options include PayPal and Check.
4. BuySellAds
BuySellAds is an option for beginners since there are no minimum traffic thresholds, allowing website owners to get started right away. The ad network helps publishers in setting direct deals with advertisers. It also enables them to monetize the traffic that is using ad blockers.
Pay demands for BuySellAds should be received twice a month and are reviewed in 2-3 days. A minimum payment threshold of $20 may be transferred through PayPal. A minimum payment threshold $50 and a maximum payment threshold of $500 must be available for cheques or wire transfers.
5. UberCPM
UberCPM is one of the fastest rising CPM ad networks, with instant site permissions and an eighty percent profit share for publishers. UberCPM is an ad exchange network that positions your inventory on different exchanges so that numerous advertisers can bid on your domain. Publishers may receive monthly payments via Wire Transfer, PayPal, or Payoneer. They will also provide real-time statistics and customer service available 24 hours a day, seven days a week. The features include a flat $10 threshold, subscription fees, and a sales distribution of 80% for publishers. Start wherever you like, with no minimum traffic requirements and an easy-to-use dashboard.
6. Conversant Media
Conversant Media is another very popular CPM Advertising Network. It was previously known as Value Click Media. Conversant Media has a huge number of premium advertisers. One of the highlights of Conversant Media is that it only approves quality websites with a Top Level Domain name such as .com, .net, .org.
With the Conversant Private Exchange, you can achieve your monetization goals. They connect users with relevant and quality advertisers. In fact, Conversant Media is into online advertising for almost 20 years. Conversant Media puts the minimum traffic requirement of 3000 visitors per month. The minimum payout threshold is $25, and they pay by check, PayPal, or Direct Deposit.
7. Adcash
While the platform prides itself on offering dynamic CPM monetization and user experience, you can opt-in for the manual process, too. Adcash also accepts smartphone advertising and has a smart network for personalized targeting.
8. Media.net
Media.net is a leading CPM Advertising Network. It runs one of the largest contextual Ads Programs in the world. Media.net has been functioning as a trusted advisor to top management across various large publishers. Some of its publisher clients include Forbes, MSN, Yahoo, Kiplinger, NY Daily News, and many others.
To apply, you must have original material. Content must also be revised on a daily basis. Infringement on the intellectual property interests of third parties is not permissible.
9. Adsterra
Adsterra has been bringing together advertisers and publishers since 2013. It provides versatile tools to grow business online and monetize 100% of traffic. A Partner Care approach and 30 billion monthly ad impressions worldwide have gained it a high reputation and trust of over 12K+ direct publishers. Adsterra is one of the fastest-growing CPM Ad Network which offers various monetization options for the publisher. Not just desktop, Adsterra also offers mobile monetization too. They offer a display banner, pop-under, slider ads, mobile display banner, and many more options than publishers can use.
Ad Formats: Popunders , Push , Banners , Direct Link , Native Ads , Vast (video) , Social Bar , Interstitials.
Payment methods are: Bitcoin , Wire Transfers , Paxum , PayPal And WebMoney.
10. AdMaven
AdMaven is a popular and one of the biggest ad networks for Full-Page advertising and Push Notifications, with over 5 billion daily impressions and over 250 million users worldwide. They offer plenty of monetization options like Push Notifications, Pop Ads, Interstitials ads, Banner ads, etc. The pricing model is on a CPM basis, which is best in the industry. AdMaven works with publishers and advertisers directly; they have over 10,000 publishers and over 100,000 advertisers (direct and non-direct). Direct connection with advertisers helps them to pay publishers higher rates.
They have advertisers from all around the world so if your site doesn’t get traffic from the USA or any Tier 1 countries don’t worry still you will get good rates for ads on your website. AdMaven’s push notifications are the best way to monetize your website traffic. Once your user subscribes to push notification, you will be paid for the long run, and CPM rates for push notification ads are also very high and best in the industry. Starting with AdMaven is very simple; you just need to signup on their site and add your website. After approval of your website (which is very quick) start placing ads on your website and start earning.
AdMaven Ad Options: Push notification , Pop-ups , Banners
Lightbox , Interstitial.
Payout Method: PayPal, Payoneer, Paxum, Wire Transfer, Bitcoin
Payout: $50
11. HillTopAds
HillTopAds is one of the leading and widely acclaimed CPM Ad Network. In fact, it is recognized as one of the best ad networks in terms of traffic monetization. They receive almost 12 Billion impressions every month around the globe.
They have a variety of ad types on offer such as Mobile and Desktop pop-ups, In Video, as well as Display Ads. They have no minimum traffic requirements. The minimum payment threshold is $50. They pay via PayPal, Bank Wire, WebMoney, Paxum, EPayments, Bitcoin.
12. AdPushup
For publishers who are looking for higher CPM rates and ad optimization platform AdPushup is for them. AdPushup is ad optimizer, and ad network backed by Microsoft Ventures. At present AdPushup is working with 300+ big publishers like Reddit, Newsweek, CNET, Elle, NDTV, Naukri.com, Network 18, GSM Arena, etc.
AdPushup is partnered with top ad exchanges like Google, Rubicon, AppNexus, and Criteo to offer higher CPM rates to its publishers. They offer ad optimization tools by which your ad revenue will increase on average of 33% by serving high CPM ads.
13. RevenueHits
RevenueHits is another top CPM Ad Network for publishers. It provides self-service for publishers where they can earn money by placing tags on their site. They serve a powerful ad platform for advertisers where they can buy quality traffic. RevenueHits serves Ad Formats such as Display Ads, Text Ads, and Pop-up/under. The minimum payout threshold is $50 and the supported payment method is PayPal.
14. ExoClick
ExoClick offers unparalleled monetization opportunities. It is an ad network for both advertisers and publishers. It offers the opportunity to tap into more than 182 billion impressions. ExoClick has advanced targeting features (such as geo, language, OS, device, sites) for reaching your audiences and meeting your advertising goals.
For publishers, ExoClick offers a global solution and the opportunity to monetize traffic from every country. Its ad serving platform goes on to automatically filter and reject bot traffic, malware, and viruses. The payments are executed through PayPal, Payoneer, WebMoney, Paxum, or Wire Transfer. Plus, they offer detailed real-time statistics on your ad zones. They even run a Referral Program.
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